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About Alison

In 1990 Alison Waters founded the Waters Group Publicity and Public Relations.

Alison studied anthropology at Auckland University, later taking post graduate studies in film at La Trobe University, Melbourne. In New Zealand she had her first taste of journalism as editor of a philosophical magazine, ‘Phoenix’.

After an extensive public relations stint in London with the iconic fashion house Biba, Alison came to Melbourne to return to University. At this time she managed several well known Melbourne art galleries.

In 1987 she was appointed Cultural Attaché at the French Consulate in Melbourne with the challenging task of directing public relations and publicity for the French Government’s $25 million contribution to the Australian Bicentenary celebrations.

The Waters Group became a driving force in the creation of the socially committed Esprit Cares Trust. Other briefs followed in the fields of law, environment, technology and marketing with major clients seeking communications skills within and beyond the boundaries of their specific disciplines.

In 1992 The Waters Group initiated a partnership with the University of Melbourne Centre for Philosophy together with international philosophers that was to pioneer a series of Business Ethics Roundtables with senior management of some of Australia’s leading corporations.

Alison brought her passion for the environment into play with a major publicity and public relations brief for the Australian Conservation Foundation.

Over time Alison’s Waters Group has taken a active role in developing, implementing and assisting many environmental awareness initiatives in Australia which included the Banksia Awards, SunRace Australia, Aurora Vehicles Association and the WSC.

The Waters Group was itself awarded a Banksia Environmental Award for its work in communications on the solar technology event, SunRace Australia. TWG Publicity for this event reached 200 million people around the world.

The Waters Group have in recent years added to its ever-expanding client list with many new clients in fields of fashion, art and lifestyle.

The Waters Group works to develop strong partnerships with its clients, delivering measureable results with excellence in communication and communication concepts.

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